AdEx has launched AURA, an AI-powered onchain activity analyzer aimed at enhancing Web3 user experiences. By analyzing data from Ethereum and Layer 2 blockchains, AURA provides personalized insights and recommendations, creating a fair attention economy and improving user engagement across wallets, dApps, and blockchain explorers. The native ADX token plays a crucial role in this ecosystem, allowing marketers to stake for prioritized recommendations, fostering trust and transparency.